Redesign website for ecommerce flooring company

About the client

Australia’s leading importers and distributors of premium quality construction materials at low costs
 Since 2014 one of the top leading importers and distributors of premium-quality flooring materials across Australia.

One of the preferred suppliers for many builders, renovators, architects, and developers.

Our goal is to supply high-quality products at accessible prices to the public.

Project goals

Redesign website based on new brand identity and make it more modern.

Key challenge

Redesign website based on new brand identity. Create easy to use and navigate, modern and minimalistic design for clients. The content should be also easy to scale and adapt for different offers.

Our solutions

Mostly the task was to update UI part, but during the design we also agreed on structure update:

• updated the menu from left panel to top
• added page for all products selection
• adding more sections to homepage to show all important information and reducing just plain texts (as mostly users won`t read that as it doesn`t grab enough attention)
• separated screens for locations and contact to make it clear and not overload each page

Good UI/UX design services for flooring e-commerce go beyond aesthetics — structure, navigation, and content hierarchy all drive whether a visitor becomes a buyer.

Result

Website traffic increased and conversion from visitor to customer as well