Redesign website for ecommerce flooring company

#UI/UX design #E-commerce websites

Project goals

Redesign website based on new brand identity and make it more modern

Result

Website traffic increased and conversion from visitor to customer as well

About the client

Australia’s leading importers and distributors of premium quality construction materials at low costs
Since 2014 one of the top leading importers and distributors of premium-quality flooring materials across Australia.
One of the preferred suppliers for many builders, renovators, architects, and developers.
Our goal is to supply high-quality products at accessible prices to the public.

Project goals

Redesign website based on new brand identity and make it more modern

Key challenge

Redesign website based on new brand identity. Create easy to use and navigate, modern and minimalistic design for clients. The content should be also easy to scale and adapt for different offers.

Our solutions

Mostly the task was to update UI part, but during the design we also agreed on structure update:
- updated the menu from left panel to top
- added page for all products selection
- adding more sections to homepage to show all important information and reducing just plain texts (as mostly users won`t read that as it doesn`t grab enough attention)
- separated screens for locations and contact to make it clear and not overload each page

 

Group-7030-(1).png

Result

Website traffic increased and conversion from visitor to customer as well

 

Industries

Ecommerce

Client location

Australia

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Bitsorchestra
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What our clients say

Bits Orchestra team are outstanding developers‚Äč. They listen carefully to our business needs and easily turns our business objectives into a well thought out and executed development effort. Roman is very bright and definitely the most capable developer that has worked on our site. He is not only a Kentico expert but has successfully tackled other complicated development assignments demonstrating expertise in both front and backend development. Roman takes initiative to suggest enhancements that make site maintenance easier while improving the customer experience. The team is very responsive to our work requests and has great follow up. They have also worked very business partners and this has reflected positively on our company. Roman is a true partner for us and a tremendous asset to our organization. We will continue to work with them and would highly recommend Roman and his team for your development needs. He and his team will exceed your expectations!
 Alan Lehmann
Alan Lehmann
President at In energy sector

What our clients say

The Bits Orchestra team does excellent work. They are always available and I appreciate our frequent calls and screen-shares together. Their dedication to the projects and knowledge of Kentico is outstanding. They truly care about the quality of their work, and became a part of our team easily!
Shena Lowe
Shena Lowe
Managing Partner at Consensus Interactive

What our clients say

We hired Roman for a Kentico analysis project and have been very satisfied. He is very skilled and professional. We are looking to hire him and his team again on future projects.
Sylvain Audet
Sylvain Audet
CEO at MyDevPartner.com

What our clients say

Roman and team have taken over an existing Kentico EMS site for a large US Oil Company. So far, they have handled every single request that we have thrown at them and these were diverse, challenging, often bespoke, usually urgent and almost daily, over the last 11 months. Their work is of an extremely high quality, they are capable, quick and we have great confidence in the support that we are getting.
Jon Hollis
Jon Hollis
Head of Web Development at confidential

What our clients say

Bits Orchestra team was very helpful, they had a good understanding of the brief and deep knowledge of the system. They were always keen to provide advice and recommendations that benefit the project substantially.
Ramon Lapenta
Ramon Lapenta
Senior Front End Developer at Cyber-Duck Ltd