WEBSITE

under NDA

LAUNCH DATE

3/10/2020

INDUSTRIES

 
 
 
 
 

Informational Technologies

SKILLS

 
 
Kentico CMS
Syndication

1
The purpose of the project
 
 
 
For large organizations with multiple branches, chains or franchise content production and content marketing introduces huge expenses. In order to cut off some of those expenses we suggested a solution that worked quite well for the client - content syndication.
 
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2
Project goals
 
 
Produce content centrally and share it with their franchisees. Additionally, get all the updates to the syndicated content automatically unless franchises decide to manage their content (either all or certain content items).
3
Our solutions
 
 
Franchisees can see all the syndicated content they use on their site, remove from their site particular content as well as add new content from the central repository. However they are free to create completely new content that will remain unique for their site only. Making changes to the content by a separate franchisee will just warn a user that the content item will be unlinked from the central repository a...
 
 
Franchisees can see all the syndicated content they use on their site, remove from their site particular content as well as add new content from the central repository. However they are free to create completely new content that will remain unique for their site only. Making changes to the content by a separate franchisee will just warn a user that the content item will be unlinked from the central repository and they will need to keep maintaining it.
System allows to control content accessibility, so two different franchisees might have access to a different content if necessary. Also it is possible to control access level for content: some content has to be inherited by franchisee with no option to modify, meanwhile other content might be adjusted, some content is mandatory to inherit, but other is optional.
 
 
Such approach goes far beyond and allows to reuse content not on web sites only, but consume it from the mobile application or literally any other communication channel. As long as the content is flexible in terms of presentation, franchisees might either use one, defined by franchise, site template/theme, or have an option to choose from a set of predefined themes as well as be able to switch between them at any moment of time. And last, but not least, they might control page appearance adding predefined widgets, like carousel, image gallery or list of articles to their pages making them completely unique.
 
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Result

 
 
 
 
This solution provided our client with a really flexible mechanism for producing and controlling content and allowed them to reduce content management efforts significantly and cut off expenses as there is no need for each franchisee to produce, manage and keep in sync all their content, but inherit professional content developed centrally. Also it allowed clients to save on people training and education in terms of content management platform.
On another hand franchisees got professional content with some level of control over it, a flexible system for content management with an ability to manage what and how users see on their sites at affordable cost.
 
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