BitsOrchestra Develops the Largest Tourist Websites Built on the Kentico Platform


Among the most popular trends in the global information technology industry, particularly in the UK, are websites for outdoor activities, airlines and hotels that cater to tourists and sell e-commerce items. With the tourism industry that is constantly booming, there is a great need for developers who can digitally transform your company's operations. As a company that works with world-renowned brands, BitsOrchestra can help you to meet your product needs.

Updating TimeOutdoors Site 

TimeOutdoors was founded by inspirational travel enthusiasts who adore outside activities and want to bring their passion to the masses. The site founders combined their love of the sport with a pioneering approach to outdoor activities. The purpose of  TimeOutdoors website is to bring that passion to more people, enabling more people to experience outdoor activities in the best way possible.

Our approach 

To create something visually stunning that also outperforms the market, we combine useful and beautiful elements. We worked closely with the TimeOutdoors team to learn how to resonate with their target audience in order to develop our strategy.

More about TimeOutdoors

The TimeOutdoors company is based in North Yorkshire, UK, and is dedicated to providing the most comprehensive resources and information for outdoor sports and activities enthusiasts in the country. The company was founded in May 2000 and has been operated by a team of professionals and sports enthusiasts dedicated to promoting outdoor sports since then.

TimeOutdoors is a European leader in the tourist industry and an experienced travel company with years of experience in the industry. At present, the company invests actively in new businesses and transfers knowledge and expertise. Originally being a small team of runners, cyclists, and adventurers in Yorkshire, the company quickly grew into a large company that needed an online site that would allow active rest lovers to pick from a variety of activities.

The major goal of TimeOutdoors is to make it easy to get into outdoor activities and sports by bringing events, charity challenges, activities & holidays, clubs, expert advice, online shops, local shops, local specialists and accommodation all together under one roof. As a small, passionate and dedicated team, the company is devoted to inspiring people to get active outdoors. Currently, the company is on a mission to become the UK's most inspiring and trusted resource. In order to help ordinary people achieve their dreams of living a free life, the company offers a variety of services. While doing so, the company adheres to its core values, which include inspiration, simplicity, innovation, trust, and professionalism.

With over 20 years of experience working with a varied range of customers, TimeOutdoors has vast experience in connecting people to real-life opportunities to be active outside. The company has a stable belief that being active and moving a lot is a fundamental need of every person’s life, and it shouldn't be too complicated to stay active outside due to the wide range of activities suggested by TimeOutdoors. These activities may vary from fun running activities to serious athletic competitions. 

What we did

With our recent work for the TimeOutdoors brand, we helped it become even more recognizable than before. More specifically, the Kentico CMS platform increased site traffic and ROI and enabled users from around the world to find and select their preferred sports online.

Kentico CMS was used along with MS SQL SERVER 2019 and ASP.NET CORE to create the new website. In order to implement the business unit's requirements quickly, project team members used Agile development. In order to automate main business processes, the solution was integrated with the TimeOutdoors brand's tour booking system. It took just 8 months to implement the project. Consequently, the website has been revamped, making it significantly easier for users to choose its preferable event.

There is no longer a need for visitors to go through multiple steps to find their ideal event. A significant increase in conversion rate was achieved through the new website. Using a new CMS platform, BitsOrchestra expanded the TimeOutdoors site's functionality to provide trip planning and a broader selection of products for tourists.

In the travel industry, customer service determines many things. When it comes to TimeOutdoors brand's work with British tourists, the company tends to provide the kind of service that corresponds to the highest European standards. Browsing a company's website where a tourist product is offered and described is part of the sales process. For this reason, the company needed a usable and fully functional solution that could handle an enormous workload without affecting productivity or availability. 

In addition to offering sound and valuable advice to help you make the most of your time in outdoor activities, the platform gives you a chance to browse through a wide range of outdoor activities and places and find more opportunities than anywhere else in the UK. So, whether your goals are running a race, discovering a local adventure, or trying to live a healthier lifestyle, our company is your best assistant. 

TimeOutdoors enables and encourages you to spend time outdoors; however, it is you who defines in which manner you will spend your time. By embracing an active lifestyle outdoors, we are building a broad and diverse community of people who enjoy trekking, cycling, adventure races, and paddleboarding.  

Project goals

When rebuilding our primary goal was to increase engagement with travel and adventurers, providing a variety of exciting activities and events that will improve your user travel experience. A personalised approach also matters for us. 

With the new opportunities we suggest, you can improve your overall performance, enhance the experience of your business partners, as well as extend your capability in terms of effective ways to spend your free time.

Key challenge

In terms of Kentico features usage, the project wasn't very challenging technically, but quite extensive in other respects like logging into customer activity, adding e-commerce features like shopping cart, checkout, payments, and invoices, marketing automation processes, content personalization, caching, optimization, advanced routing, and marketing automation processes.

Most of the challenges we have encountered in the course of the whole process are listed below: 

  • Managing workflows, uploading media, and creating content tree pages for non-technical users without having to use Kentico admin applications.

  • Creating a dynamic routing system that blends Kentico content tree-based routing with Kentico dynamic routing.

  • Managing external CDN usage for storing media library content.

Our solutions

With Kentico Xperience 13, you can develop websites and web solutions using the latest technologies. In order to develop ASP.NET Core MVC sites and custom libraries, developers can use the power of the newest tools and APIs introduced by the .NET technology. With the help of these tools, we can easily build shopping carts, manage orders, generate invoices, and accept payments using e-commerce features. Kentico Xperience 13 marketing automation makes creating and managing automation processes more intuitive and more manageable, reducing execution time.

As a result of content personalization, we were able to provide the most relevant offers to our users. These offers are based on the personal interests and preferences of our users. When caching is added to ASP.NET Core at multiple levels, and a CDN is used for delivering media, the speed and performance of the site can be significantly enhanced.

Important note: ASP.NET Core by default itself provides an increased site speed and performance, but when compiled with added caching, your site can immensely improve its performance.


BitsOrchestra is a global leader in providing outstanding development services. By using our strong technology competencies and extensive industry experience, we help many companies to achieve their major goal - to make digital transformation process as fluent as possible. 

It doesn't matter if you need to increase your revenue by reducing the amount of time your sales team spends generating custom quotes in Excel, or if you want a catalog with narrow-down filters to help your customers find the product of their choice in a few clicks, or you want to use better product inventory tools, or you want to get a better idea of your online store - we can help. 


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What our clients say

Bits Orchestra team are outstanding developers‚Äč. They listen carefully to our business needs and easily turns our business objectives into a well thought out and executed development effort. Roman is very bright and definitely the most capable developer that has worked on our site. He is not only a Kentico expert but has successfully tackled other complicated development assignments demonstrating expertise in both front and backend development. Roman takes initiative to suggest enhancements that make site maintenance easier while improving the customer experience. The team is very responsive to our work requests and has great follow up. They have also worked very business partners and this has reflected positively on our company. Roman is a true partner for us and a tremendous asset to our organization. We will continue to work with them and would highly recommend Roman and his team for your development needs. He and his team will exceed your expectations!
 Alan Lehmann
Alan Lehmann
President at In energy sector

What our clients say

The Bits Orchestra team does excellent work. They are always available and I appreciate our frequent calls and screen-shares together. Their dedication to the projects and knowledge of Kentico is outstanding. They truly care about the quality of their work, and became a part of our team easily!
Shena Lowe
Shena Lowe
Managing Partner at Consensus Interactive

What our clients say

We hired Roman for a Kentico analysis project and have been very satisfied. He is very skilled and professional. We are looking to hire him and his team again on future projects.
Sylvain Audet
Sylvain Audet
CEO at

What our clients say

Roman and team have taken over an existing Kentico EMS site for a large US Oil Company. So far, they have handled every single request that we have thrown at them and these were diverse, challenging, often bespoke, usually urgent and almost daily, over the last 11 months. Their work is of an extremely high quality, they are capable, quick and we have great confidence in the support that we are getting.
Jon Hollis
Jon Hollis
Head of Web Development at confidential

What our clients say

Bits Orchestra team was very helpful, they had a good understanding of the brief and deep knowledge of the system. They were always keen to provide advice and recommendations that benefit the project substantially.
Ramon Lapenta
Ramon Lapenta
Senior Front End Developer at Cyber-Duck Ltd