For large organizations with multiple branches, chains or franchise, development of separate websites, content production and content marketing introduces huge expenses. We suggest a solution that would allow you to cut off those expenses, save time and better organize the process - site builder & content syndication.
Suggested solution works well for any organization that needs multiple sites for the similar purpose, such as a company with multiple branches or departments, distributors or points of sale, franchise or chain.
The idea is to build a couple of site templates and different themes for each and spin up new sites using them instead of developing new sites every time, especially when those sites are similar and function the same way.
This approach allows business to save money on sites development, maintenance as well as allows to introduce new features centrally - build once, reuse everywhere. Site builder might offer different options and features like product catalog, checkout, blogs, forums, org charts, reporting and analytics.
Some business models even allow generating revenue providing partners, dealers, franchisees with simple sites at an affordable price.
The solution allows centralized content production and sharing it with branches/departments/franchisees (further in the article - consumers). As long as content remains linked to the central repository all the updates made centrally are automatically propagated to all instances.
Consumers can see all the syndicated content they use on their site, remove from their site particular content as well as add new content from the central repository. However they are free to create completely new content that will remain unique for their site only. Making changes to the content by a separate consumer will just warn a user that the content item will be unlinked from the central repository and they will need to keep maintaining it.
System allows to control content accessibility, so two different consumers might have access to a different content if necessary. Also it is possible to control access level for content: some content has to be inherited by consumers with no option to modify, meanwhile other content might be adjusted, some content is mandatory to inherit, but other is optional.
Such approach goes far beyond and allows to reuse content not on web sites only, but consume it from the mobile application or literally any other communication channel. As long as the content is flexible in terms of presentation, consumers might choose from a set of predefined themes as well as be able to switch between them at any moment of time. And last, but not least, they might control page appearance adding predefined widgets, like carousel, image gallery or list of articles to their pages making them completely unique.
This solution provided a really flexible mechanism for producing and controlling content and allowed to reduce content management efforts significantly and cut off expenses as there is no need for each consumer to produce, manage and keep in sync all their content, but inherit professional content developed centrally. Also it allows to save on people training and education in terms of content management platform.
On another hand consumers get professional content with some level of control over it, a flexible system for content management with an ability to manage what and how users see on their sites at affordable cost.