Nowadays marketing stands on content - high quality content is what helps businesses to engage with their potential clients and this is where the right CMS platform might help to make everybody’s life easier.
Modern platforms offer a variety of features out of the box and do not limit with content management only, but also offer e-commerce and online marketing capabilities. Also prices vary from completely free and up to hundreds of thousands dollars. Some CMS platforms are standalone applications hosted wherever you want, meanwhile others are hosted in the cloud and you just access them. One offers content management with presentation capabilities, others, called headless, are more like content inventory that allows consuming the content through API with any front end technology and platform.
So which one is right for you?! - The simple answer is the one that will solve the problem. Each tool or system is designed to address a particular problem or set of problems, so the first thing to be figured out is the business problem to be solved by a platform.
Even though content management process is more or less the same for every business, there might be some difference into it:
- Some business operate in particular area or country, so they don’t care about multilingual support, meanwhile it is a must for international corporations
- One business might publish their content right away, but another might need an approval from a manager or even multiple approvers; in some cases approvers will need to approve one by one, meanwhile for other approving order does not matter
- One might need content version history tracking so see content evolution
- Scheduled publishing is a handy tool for publishing content on particular date and time
- Flexibility in integration with other corporate systems might be a huge advantage as this will allow transferring data back and forth between them, so they do not behave as standalone systems, but as pieces of a large ecosystem
- Some companies has retention policy and might need to archive and/or delete content following particular rules and conditions
- One might need Linux based platform, meanwhile other is looking for Windows based one
As you can see there are a variety of questions to be answered in order to pick the right content management tool. In addition to problems a platform solves you might also want to consider it’s complexity - how easy it would be to get started and work with it for content editors and marketers. Remember some of them will have to deal with the system on a daily basis and a tool that is slow, complex, hard to understand does not motivate at all.
On another hand a tool that provides more features, naturally, will be more complex in usage. There is always a reasonable balance between rich features set and complexity and it might be different for every business depending on experience and other/previous platforms used. Despite the flexibility and complexity of the platform it should provide content editors and marketers with a possibility to do whatever they need without additional development: first of all development process is relatively expensive and takes some time, which slows down business and is unacceptable from an operational efficiency standpoint - ability to create content and pages, adjust their appearance, create forms, implement A/B tests, design newsletters are must have features.
Another thing to consider is a support - what type of support CMS producer provides? Do they have bug fix policy? How often do they produce new versions? Their availability and accessibility. Another great question (already mentioned above) is how much developers’ support you’ll need. Believe it or not but there are a lot of examples where content editors can’t change page heading as it is hardcoded and requires developers attention - this is not a way to go. Additionally it is worth checking if there are enough vendors who work with the platform, so you can be sure you always have resources to build the system you need.
Also it is important to have a possibility to personalize CMS admin area, for example based on user roles, so admin users see only features they need and use and they are not confused with hundreds of options they do not use at all.
- User friendly and intuitive admin interface
- Flexibility in terms of integrations and extensions
- CMS support
- CMS development community
- CMS loose developer reliance
- Out of the box capabilities and features
- Security, including both: how well it is protected as well as if it provides role based security configuration and how much flexible it is
- API availability for integrations and omnichannel utilization
- Multilingual support in some cases
Quite a lot of things to consider, right? - Feel free to reach us and we help you to evaluate options and find the best fit for your business needs.