Lead gen, scoring and segmentation will help to better understand your audience and offer specialized content with content personalization. A/B and MVT testing allows you to get better feeling of visitors’ preferences. Subscriptions, Email marketing & Newsletters will help you stay in touch with your audience. SEO improvements will drive more organic traffic to your site. With marketing automation you nurture your website visitors and leads.
PJOurWay
206

PJ Our Way

2020
The aim of the project was to redevelop the old website using Kentico MVC to improve UX and increase site performance. Also brand new modern design was implemented and additional functional features were added in order to increase target audience interest to the website (8-13 years old kids).

The Harold Grinspoon Foundation (HGF) creates opportunities to connect with Judaism and the Jewish community at key life moments. In addition to flagship programs that are active across North America and around the world, the HGF invests in Jewish life at home in Western Massachusetts.

Business has set up multiple goals for this project: Update the website look and feel, add interesting and interactive functional features in order to attract more potential users - children 8-12 years old. Improve site performance to allow up to 50K of users and up to 5K simultaneous user sessions during load peak periods. Integrate the application with external ERP platform Microsoft Dynamics NAV and custom API built on top of it. Improve editors/admins experience with management of content and data entities in Kentico admin through custom modules. Another goal from the business was accessibility improvements.

Key challenge was to develop a high performing website with quick response time during load peak time. Another quite interesting challenge was to make the page look and act differently depending on site mode: parent vs. child mode, that could be switched on any page in site header. Also the site awards users with different badges for different types of activity. The challenging part is the awarding logic around those badges.

Using Kentico MVC approach with Web Farm setup allowed us to build a website with a good performance meeting client's performance benchmark, meanwhile full control over the HTML output provides SEO benefits, clean and light markup, faster page load and improved overall site interaction. In addition caching features bring benefits to site performance allowing us to cache whatever we could cache on multiple layers of the system. Also we really like to use custom modules, as they allow us to build whatever data structure we need and provides clean, intuitive and consistent with the entire Admin section user interface.

PJ Our Way application has been integrated with Microsoft Dynamics NAV as well as custom API built on top of it. Traditionally Google Web Analytics has been added to the site to track users' interactions. Also we've integrated the app with EnjoyHint JavaScript plugin to improve new visitors experience with a guided site tour highlighting all site features and capabilities.

Probably traditionally for Kentico Experience the most used features by clients are Content Management related modules: Pages, Page types, Media libraries, Content (page) versioning, so we paid a lot of attention to them. For sure Forms; Custom tables and object versioning was utilized. Also we've set up Content staging to make content promotion to production environments as easy as a single click for our clients. To enable site search and crawling we've used Smart search. Key features that were used are: Content caching and Web farms to increase site performance; Custom modules to create custom classes and management interface for different custom entities; Page builder to make better content management experience for content editors.

See live site at pjourway.org

Industry: Non-profit
Digitron
145

Digitron

2020
The purpose of the project was to refresh the site look and make it modern as well as add responsiveness to target mobile users, fix existing issues as well as improve user and editors experience and site performance.

Established in 1977, Digitron Semiconductors is a broad-line, high mix/low volume supplier of high-reliability discrete products to military, aerospace, industrial, and commercial markets. Digitron semiconductor devices protect circuits, amplify and condition signals, produce, distribute, convert and regulate power. Digitron specializes in delivering high reliability Zener diodes, transient voltage suppressors, rectifiers and transistors, designed to meet unique customer requirements as they pertain to physical, electrical, test, screening and/or operating conditions. Products are produced to meet commercial, industrial and military quality standards.

Client was looking for solving one of the biggest problem of the old site - inability to extend inventory with new product types without quite massive development efforts. Additionally, businesses wanted to make the site look modern and target any possible screen factor providing their users with an awesome experience despite the device they are using. Old site somewhat lacked performance and had minor issues here and there, which impacted users' experience. In terms of user experience the goal was to enable site visitors to find what they are looking for in five clicks. Also validation for page types was not configured correctly and caused site crashes if the editor enters invalid value.Consequently the goal was to fix mentioned issues to lower bounce rate and save editors time and improve users' journey for both.

One of the biggest challenges of the project was implementing dynamic product families that would allow client to manage fields, their appearance on the site with appropriate units and abbreviations, manage filter options and finally add and configure new product types. All of the above required us to invent a simple in use mechanism that would allow client to change the appearance of product related pages without code interaction, but configured through Kentico admin UI. Being data heavy application site performance was another challenge we had to solve. And last but not least was quite tricky search that would search not products only, but related products according to certain algorithms.

For the dynamic product types we've built Kentico Custom Modules to provide product type editing capabilities: here site editors are able to create or edit product types, add or remove fields, specify what fields are used for filtering on a public page, specify field units, fields' visibility and order in the products listing grid. Another section of the module provides editing capabilities for product data with convenient search and navigation options. On another side of things we had to implement dynamic page templates that would present data according to products' custom module  configuration, build filters and product listing grid on the fly vs being hard coded in page templates and transformation. Moving thousands of products from the content tree also allowed us to improve performance and comply with Kentico best practice. Unfortunately that was not enough for requested site performance and we had to apply best optimization practice in terms of content optimization and Kentico configuration by disabling unnecessary processing and heavy usage of caching wherever it was possible. Regarding search we had to customize default indexing algorithms and add custom content there in order to link related parts and search results ensure relevance level. Additionally we had to parse PDF documentation and use particular pieces of it as a custom search index content.

As a result site traffic increased for 136% compared to the same period of previous year. Taking into account the current situation with lock-down because of CoVid-19 this is a really impressive increase and we expect even more when business gets back to normal.

Features: content management, product catalog, extremely frexible inventory management, product list and details appearance management, excel data import, search

See live site at  digitroncorp.com

Industry: Semiconductors (manufacturing)
PhiladelphiaCommercial
193

Philadelphia Commercial

2020
Philadelphia Commercial web site was built for Shaw Industries Group, Inc., one of the world's largest carpet manufacturers with more than $6 billion in annual revenue and approximately 22,000 employees worldwide. It is headquartered in Dalton, Georgia, and is a subsidiary of Berkshire Hathaway.

The main intention of the project was to update look and fill of the site and improvement of overall site performance by shifting to Kentico MVC platform. Business wanted to make site look modern and target any possible screen factor providing their users with awesome experience despite the device they are using. Additionally, being content heavy, old site demonstrated lack in performance.

Most of the challenges were related to the fact that a lot of features available in Portal Engine are not present in Kentico MVC and implementation of them. In most cases those were some web parts and widgets those client got used to.

Kentico MVC provides much better control over page's HTML output allowing to build much cleaner and lighter markup meanwhile does not set any limitations for UI developers allowing them to build literally whatever they need. As long as Kentico MVC is built on newer and modern framework (comparing to previous versions) it shows much better performance out of the box providing really fast public pages as well as administration section.

Despite the fact Kentico MVC misses widgets and web parts it gives developers mechanism to build their custom widgets with no limits allowing to implement any required functionality.

With site release we were able to increase number of new users for 17%, users in general for 11%, sessions - 18%, doubled page views and decrease bounce rate from 42% to 1.03%.  

Features: content management, product catalog, integrations with internal product inventory and image service, web farm

Here you can find live site philadelphiacommercial.com
 

Industry: Textile, flooring (manufacturing)
ContentLAB
103

Content LAB

2020
For large organizations with multiple branches, chains or franchise content production and content marketing introduces huge expenses. In order to cut off some of those expenses we suggested a solution that worked quite well for the client - content syndication.

The solution allows clients to produce content centrally and share it with their franchisees. Additionally they get all the updates to the syndicated content automatically unless they decide to manage their content (either all or certain content items).

Franchisees can see all the syndicated content they use on their site, remove from their site particular content as well as add new content from the central repository. However they are free to create completely new content that will remain unique for their site only. Making changes to the content by a separate franchisee will just warn a user that the content item will be unlinked from the central repository and they will need to keep maintaining it.

System allows to control content accessibility, so two different franchisees might have access to a different content if necessary. Also it is possible to control access level for content: some content has to be inherited by franchisee with no option to modify, meanwhile other content might be adjusted, some content is mandatory to inherit, but other is optional.

Such approach goes far beyond and allows to reuse content not on web sites only, but consume it from the mobile application or literally any other communication channel. As long as the content is flexible in terms of presentation, franchisees might either use one, defined by franchise, site template/theme, or have an option to choose from a set of predefined themes as well as be able to switch between them at any moment of time. And last, but not least, they might control page appearance adding predefined widgets, like carousel, image gallery or list of articles to their pages making them completely unique.

This solution provided our client with a really flexible mechanism for producing and controlling content and allowed to reduce content management efforts significantly and cut off expenses as there is no need for each franchisee to produce, manage and keep in sync all their content, but inherit professional content developed centrally. Also it allowed clients to save on people training and education in terms of content management platform.

On another hand franchisees got professional content with some level of control over it, a flexible system for content management with an ability to manage what and how users see on their sites at affordable cost.

Industry: Informational Technologies
FitFactoryClubs
246

Fit Factory Clubs

2019
Fit Factory is a full-service health club that provides luxury studio experiences at an affordable price.

Business goal was to ensure that the website provides a clear representation of their brand. Additionally, client wanted to simplify the consumer journey and make it easy to navigate.

In order to achieve goal business set for the project we've done complete redesign of web site with a strong focus on user experience making it really easy to navigate any information user might be interested in.

Aside of end user experiense, we improved the way content editors and marketers interact with the site.

Additionally extensive integration with client's internal systems has been implemented.

As a result Fit Factory Clubs got above 1,000 additional memberships sold through the site in a couple of month after this massive rework.

Here you can find live fitfactoryclubs.com site and client's feedback.

Industry: Health, Beauty, & Fitness
PJLibraryUA
261

PJ Library UA

2019
PJ Library UA site has been developed for The Harold Grinspoon Foundation and it is a part of international Pj Library program.

The mission of this site is engagement of Jewish kids in Ukraine with basic Jewish values, in particular reading books, which unites kids and parents in Jewish families. Web site offers visitors to sign up on behalf of their kids for the program and receive books for free. Application processes user data and generates mailing lists. Site integrates with carrier system, which eliminates human errors on the user registration step and automates the process of mailing and delivery to the subscribers. Also application provides the variety of reports and analytical data.

Web site allowed to start PJ Library program in Ukraine and provided thouthands of Jewish families with an access to high quality and completely free books. One year after site release more than 2500 families subscribed for the program.

Features: Subscriptions, Newsletters, Reporting, Content Management, Carrier system integration

You can find live site at pjlibrary.ua

Industry: Non-profit
SiteBuilder
193

Site Builder

2017
The application was built for enterprise manufacturing client that has a lot of dealers those sell their goods. The main purpose of application is to have all dealers promo websites in one place and easily managed and updated by non-technical users. So application has main website that allows dealers to purchase different web-services. Main service that they can buy is website. During checkout process user can select site template and color theme for future website. After user completes payment, website is created automatically based on selected template and color.

There are a multiple site templates prepared with different color themes. Various color themes can be created for site template automatically in custom-built module. Website content is manageable in custom modules as well as site template and color theme that makes application flexible and easy to use as well as adjust.

Currently over 1000 dealers installed their sites on given platform and this number grows every day generating couple of millions of revenue annually. The solution allows to save money on merketing as all the content is produced centrally and shared across all dealers' sites making all the information consistent. Additionaly this solution significantly reduces maintenance cost as well as development of new features - build once and reuse accross all the sites.

Features: e-commerce, centralized content syndication, product catalog, site builder, CyberSource integration, billing, subscriptions

Industry: Textile, flooring (manufacturing)
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