Philadelphia Commercial web site was built for Shaw Industries Group, Inc., one of the world's largest carpet manufacturers with more than $6 billion in annual revenue and approximately 22,000 employees worldwide. It is headquartered in Dalton, Georgia, and is a subsidiary of Berkshire Hathaway.
The main intention of the project was to update look and fill of the site and improvement of overall site performance by shifting to Kentico MVC platform. Business wanted to make site look modern and target any possible screen factor providing their users with awesome experience despite the device they are using. Additionally, being content heavy, old site demonstrated lack in performance.
Most of the challenges were related to the fact that a lot of features available in Portal Engine are not present in Kentico MVC and implementation of them. In most cases those were some web parts and widgets those client got used to.
Kentico MVC provides much better control over page's HTML output allowing to build much cleaner and lighter markup meanwhile does not set any limitations for UI developers allowing them to build literally whatever they need. As long as Kentico MVC is built on newer and modern framework (comparing to previous versions) it shows much better performance out of the box providing really fast public pages as well as administration section.
Despite the fact Kentico MVC misses widgets and web parts it gives developers mechanism to build their custom widgets with no limits allowing to implement any required functionality.
With site release we were able to increase number of new users for 17%, users in general for 11%, sessions - 18%, doubled page views and decrease bounce rate from 42% to 1.03%.
Features: content management, product catalog, integrations with internal product inventory and image service, web farm
Here you can find live site philadelphiacommercial.com
Industry: Textile, flooring (manufacturing)