This solution provided our client with a really flexible mechanism for producing and controlling content and allowed them to reduce content management efforts significantly and cut off expenses as there is no need for each franchisee to produce, manage and keep in sync all their content, but inherit professional content developed centrally. Also it allowed clients to save on people training and education in terms of content management platform.
On another hand franchisees got professional content with some level of control over it, a flexible system for content management with an ability to manage what and how users see on their sites at affordable cost.