• Easy access to content, including content filtering (through seamless integration and simplified navigation).
• Increased site adaptability and responsiveness to different screen sizes, devices, and browsers.
• reordering and reorganising content using drag and drop functionality
• easily adding, editing, and deleting pages
• determine which pages appear in the menu and sitemap 
• using linked documents 
• offering image cropping and resizing within the Media Library 
• built-in widgets 
• forms 
• banners 
• maps 
• dynamic content

Automating DasParts Site 

DasParts is one of the leading automobile parts and accessories vendors in Ontario, Canada. Specialising in Car specs, the company has been operating since 2013. Today DasParts ships to more than 32 countries around the world. 

Providing top-notch service for its customers is very important at DasParts. The company provides genuine new, used, and aftermarket parts for automobiles. The company's mechanics are true experts in their field, and are ready to fix any problem with any Volkswagen vehicle.

Background

Our organisation's main focus is to provide quality parts and excellent service at an affordable price. Volkswagen-certified mechanics are on hand for all installations and repairs in addition to providing auto parts to customers.

DasParts has recently installed 4500 square feet of industrial racking at its warehouse to accelerate its deliveries along with the two service stations the company currently operates. 

In addition to having a passion for working on cars, the company founders strived to improve the lives of those who were faced with the issue of overpriced auto parts stores, picked-over junkyards, and premiums on import parts.

Company History.  The company was founded in 2013 as a one-man operation in an alleyway garage in Kitchener, Ontario. In less than three months, the space became a 3000 sq ft shop in Cambridge. Over the next 2.5 years, the company grew, expanded, dismantled cars, and grew into one of the leading Audi Parts providers in Cambridge, Ontario.

Services. The company provides superior service for Volkswagens and Audis. The services include repair, installation, maintenance, and expert diagnostics of cars. The company offers everything from oil changes to engine swaps. It carries new, used, genuine, and aftermarket parts. All at the same location. Its workers are fluent in Volkswagen and can provide optimum, high-quality service for its customers.

Goals. To fulfil its goal of becoming a market leader in the auto parts supply and repair market, DasParts company has updated its major operations. The new corporate website will provide automated operations and reduced order processing times. 

To meet this goal, BitsOrchestra team needed to create an e-commerce website that would deliver an excellent experience for both the customers and the office staff. Having this in mind, we were thinking of building a system that will automate day-to-day processes and will reduce order processing time to its minimum. For that purpose, we were supposed to create several integrations like Scandit, Flagship, Quickbooks, and PayPal.

Quickbooks is used for tracking inventory, sales, and invoices on the website. Quickbooks is an ideal place to synchronise things in real time. QB is synchronised with your website so that everything you are doing is synchronised in real time.

Scandit gives users the ability to create and scan barcodes. Users can scan barcodes to add new information or update existing ones using Scandit.

Important note: Adding or updating information is as simple as scanning the barcode. 

Flagship - a courier solution.  In terms of speedy delivery, this is an efficient and cost-effective option for users.

Challenges

• A great deal of time pressure was involved with the implementation of the new design templates.

• Database migration challenge. DasParts needed a flexible CMS that would also serve for future upgrades, challenges, and additional functionalities.

• To boost sales, DasPart company would need to implement state-of-the-art customer dialogue. Plus a highly sophisticated car configurator (databases). 

• Other site features also needed to be automated. For example, campaign tracking and a simple intuitive administration. 

Solution

In the course of this project, BitsOrchestra defined concrete objectives and a tight time frame for their implementation. We tried to look at some of the best practices within other companies. We analyzed dozens of other Kentico-based platforms and came up with a clear idea of how exactly we need to realise this particular project based on Kentico CMS. 

Benefits of Kentico for this particular project

In addition to managing website content, Kentico offers numerous additional modules that extend its functionality much further. As a result of the existing structure, the existing databases could be optimally utilised for the new website. Kentico Databases can now be centrally managed by using standardised web service interfaces. Furthermore, we can create custom modules for additional customer needs, such as parts compatibility modules that help manage fit-guides. 

Our solutions

At BitsOrchestra we enhanced the DasParts site with new Content Management software to command the various images of vehicles, models, and accessories. With these new features, customers can browse vehicles with 360-degree views. We further added a Kentico based Customer Relationship Management (CRM) system to better communicate with patrons about test drives and forms. 

What has been done

We coordinated with Mawazo Marketing to automate parts searches on the DasParts site using Kentico search modules. The modules provide DasParts customers with easy searchers for suitable parts for their automobile. We further provided DasParts staff with the ability to add, edit, and delete parts listings. 

Additionally, our new software automates a large portion of the manual work. Potential site users can benefit greatly from the added site functionality when appropriately used.

Our added functionality, for instance, allows customers to recycle and reuse certain parts of their vehicles. We help users get a report of what parts they need to order from manufacturers based on information about their vehicles. With Barcode scanning, it is very easy to do warehouse inventory management from any place.  Typically, this type of content management is handled through Kentico CMS (Content Management System).

RESULTS 

BitsOrchestra had gained considerable experience implementing Kentico, especially with various APIs and databases, so they were able to meet the customer's expectations in terms of cost efficiency and timeliness.

Key criteria for choosing Kentico Xperience. In terms of scalability and flexibility, Kentico is BitsOrchestra's top product. With regard to establishing long-term relationships with customers, it fits perfectly and is a well-prepared option for the future.

What has been achieved. Due to all the efforts we have put into this project, we have achieved a significant improvement in operational speed that can lead to a sales increase of approximately 25-30%. Due to the availability of online ordering of auto parts, the staff overload has also decreased by 30-50%.

It was a win-win project.