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CMS for Website Redesign: Important Benefits
No amount of clever CMS website design tricks can make us love load bars and rotating cogs. In fact, 40% of shoppers leave websites if they don’t load in 3 seconds. Every extra second of load time loses businesses 7% of conversions. To address these challenges effectively, it's crucial to ensure your IT infrastructure is optimized. Utilizing IT audit services can help identify and rectify performance bottlenecks, ensuring your website operates at peak efficiency. No amount of clever CMS website design tricks can make us love load bars and rotating cogs. In fact, 40% of shoppers leave websites if they don’t load in 3 seconds. Every extra second of load time loses businesses 7% of conversions. Within the future of digital transformation, websites will be the primary marketing tools for most businesses. And missing a redesign window can make or break your company.
Luckily, opting for a CMS for website redesign ensures a smooth transition with zero downtime. And it comes with multiple benefits, which we’ll cover in detail in this post.
For now, here’s a sneak peek at why choosing CMS for website redesign is the best thing you can do for your business:
One in three businesses choose CMS (content management systems) to make content management less time-consuming.
Built-in CMS features can reduce third-party integration expenses by up to 40%, which directly boosts ROI. Our approach at Bits Orchestra streamlines this integration, offering CMS development services that enhance both the scalability and efficiency of your web infrastructure. For example, Bits Orchestra helped the Harold Grinspoon Foundation (HGF) with the PJ Our Way project to integrate customized CMS features, reducing overall integration costs.
CMS makes websites mobile-friendly, which is critical since over 30% of US traffic is mobile
Explore how businesses benefit from custom CMS Solutions
3 Signs Your Business Needs a Website Redesign
Whether your business site is a decade or a month old, it might need UI/UX design services. But how do you tell when it’s time? How can you be sure it’ll be worth the investment? Your business will quickly see the benefits of CMS for website redesign if you notice one or more of these signs.
Your Website Looks and Feels Dated
It’s not just about using the latest web design trends. It never hurts to rely on best practices to make the customers feel comfortable and navigate your website easily. Outdated sites are frustrating. The more users wait, the more likely they are to leave, never to return.
Dated sites are even more frustrating on mobile. Unresponsive design makes users constantly zoom in and out, which drives them to seek your competition. Utilizing cms migration services during a website redesign resolves all these issues.
User Experience Issues
Google likes sites that make people happy. The faster users leave your site after first clicking on the link (i.e., the higher your bounce rate is), the lower your website will appear in search results. Once it disappears from the top ten, your organic traffic will dwindle. Besides, poor UX generates negative word of mouth, and soon, new and regular customers will stop searching for your brand and switch to rival offers.
"When redesigning a website, choosing a Content Management System (CMS) involves not only the aesthetic aspects about adding functionality. A CMS effectively connects the website's front-end interface with the back-end support of the business. This connection promotes better customer engagement, reduces operational costs, and improves SEO performance to a greater extent. CMS implementation facilitates accelerated content updates, which means your website remains dynamic and relevant: the most important factors for achieving high search engine rankings and user satisfaction." — Roman Hutnyk, CEO at Bits Orchestra
Benefits of Using a CMS for Website Redesign
Suppose you recognize the signs your website needs a refresh. Should you opt for CMS website design or a manual upgrade? We strongly advocate the former because it offers multiple benefits.
Easy Content Management
According to the State of Content Management report 2024, time-consuming content management caused 16% of businesses to migrate to CMS. Timing is a critical success factor for businesses. You need to address new challenges quickly or lose customers.
CMS addresses both SME and enterprise-level needs. The former can cut IT expenses and update and edit websites, blogs, and product listings quickly and easily, thanks to intuitive and user-friendly CMS interfaces. For enterprises, CMS is also preferable, especially if you’re dealing with large volumes of content. Built-in content management features will help automate and streamline publishing and updates, reducing labor and expenses, especially in IT. At Bits Orchestra, we specialize in Umbraco CMS development services, which are ideal for handling complex, content-heavy sites efficiently and securely.
Cost-Effective Maintenance
Businesses cited increased ROI and reduced budget spending among the benefits of CMS for website redesign. Cost efficiency stems from reduced workload and improved productivity. But it’s also a function of lower ongoing expenses, including third-party software integrations that tend to snowball. Instead of selecting and keeping track of half a dozen paid integrations, you can focus on improving your website with or without professional web design services.
Here are a few examples of built-in CMS features across popular platforms that can replace well-known third-party tools.
| Features | CMS Built-in Features | Third-Party Integrations |
| SEO tools | WordPress: Yoast SEO Joomla: SEO Simple Pack Kentico: On-page SEO tools Umbraco: SEO Starter Kit OrchardCore: SEO Module | Moz, SEMrush |
| E-commerce functionality | WordPress: WooCommerce Kentico: E-commerce Module Umbraco: TeaCommerce OrchardCore: Commerce Core | Magento, BigCommerce |
| Analytics & reporting | WordPress: MonsterInsights Joomla: Joomla Analytics Kentico: Web Analytics Module Umbraco: uMarketingSuite OrchardCore: Reporting & Analytics | Google Analytics, Kissmetrics |
| Email marketing | WordPress: MailPoet Joomla: Acymailing Kentico: Email Marketing Module Umbraco: Newsletter Studio OrchardCore: Email Module | Mailchimp, Constant Contact |
| Social media integration | WordPress: Jetpack Joomla: EasySocial Kentico: Social Marketing Module Umbraco: Custom Integrations via APIs OrchardCore: Social Media Sharing | Hootsuite, Buffer |
| Multilingual support | WordPress: WPML Joomla: FaLang Kentico: Multilingual Content Module Umbraco: Vorto Plugin OrchardCore: Localization Module | Weglot, GTranslate |
Improved Marketing Capabilities
Marketing (16%) and sales teams (12%) use CMS the most (next to Finance and Operations), according to business surveys. Marketers make the most of built-in CMS features to:
Create an online brand image and keep it consistent through graphic design, page templates, color schemes, etc.
Improve the website’s Google ranking thanks to SEO tools, such as meta tags, image alt-text, etc.
Adjust website pages to address the latest search engine algorithm updates by adding new blocks, banners, tables, lists, or links.
Although migrating to CMS solutions won’t improve your organic traffic on its own, it will empower your marketing team to automate SEO and see measurable results in as little as three months.
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Enhanced User Experience
User experience is key to converting leads. CMS for web redesign offers multiple benefits on this front, including:
Intuitive navigation. Even if you aren’t a fan of hamburger menus and drop-down lists, users are familiar with them. Familiar controls make them more comfortable on your website and less likely to leave. You can choose among customizable themes and templates to expedite website development but make it simultaneously unique and recognizable.
Faster load time. CMS can make your website dramatically faster. It’s achieved through content delivery networks (CDNs), automatic image compression, and caching technology. You can adjust additional image loading settings to minimize load times, especially on mobile.
Mobile-friendly UX/UI. Since over 30% of traffic in the US is now mobile, your website should be comfortable and easy to navigate on all screen sizes. With a CMS, you won’t have to make additional adjustments, as it will automatically alter layout and content.
Reliable Scalability and Security
Advanced content scaling is among the top business demands (43%), according to the State of CMS 2024 report. CMS can expand and shrink down along with your business. It will seamlessly adjust to your needs, with no extra professional skills or labor expenses required. Advanced CMS supports instant scaling, including international localization. You can even use the same CMS to manage multiple websites if you decide to pivot or branch out.
At the same time, using CMS in web redesign helps address compliance issues. Enterprise CMS include advanced security tools, such as:
Role-based access control
Activity logs
Password strength validation
Mandatory password changes
Automatic CMS and plug-in updates
SSL and other data encryption protocols
These built-in CMS security features will help your business comply with GDPR, COPPA, HIPAA, and other privacy and data protection regulations. Which, in turn, will protect you from legal action, fines, and reputational losses.
Bits Orchestra Insights on Features to Look for in a CMS for Website Redesign
After eight years of CMS development, migration, and integration, the Bits Orchestra team completed 130+ successful projects. Partnering with a CMS development company ensures a seamless redesign process tailored to your business needs. You can assess our expertise in using a CMS for website redesign through our cases:
A customer-centric Umbraco Cloud web platform for FLAGA. With our help, FLAGA reduced costs, increased traffic and conversion rates, and boosted its sales. We even integrated a location-based distributor feature to help users find the nearest liquid gas supplies across Australia. Learn more in our website redesign case study.
A minimalistic and modern website redesign for one of Australia’s leading construction materials importers and distributors. The Bits Orchestra team updated the UI to reflect the new brand identity. We also updated the navigational controls and added new pages to clean up the layout.
An online storefront for convenient grocery orders and delivery. Bits Orchestra helped a client transition from Instragram-only sales to an efficient and fast order process through an e-commerce platform. Our team helped the client analyze the target audience, create a sitemap, and develop userflow, wireframes, and prototypes before launching the online store. Explore our comprehensive web development services in this website redesign case study.
Here are a few features to consider in website redesign with CMS for different industries, business sizes, and priorities.
Feature Category | Priority | Critical for Business in | Business Size | .NET CMS Examples |
Role-based user management | High | Media, Publishing, Healthcare, Education | Mid-size to large enterprises | Kentico: User Management Module Umbraco: Role-based permissions OrchardCore: User Management with Roles |
Security features | High | Finance, Healthcare, Government | Mid-size to large enterprises | Kentico: Advanced security features (SSL, role access) Umbraco: Security Configurations OrchardCore: Security Module |
E-commerce tools | High | Retail, E-commerce, Manufacturing | Small to mid-size businesses | Kentico: E-commerce Module Umbraco: TeaCommerce Plugin OrchardCore: Commerce Core |
SEO management | High | All industries (Digital Marketing, E-commerce) | All sizes | Kentico: SEO Module Umbraco: SEO Starter Kit OrchardCore: SEO Module |
Multilingual support and international localization | Medium | E-commerce, Multinational Companies | Mid-size to large enterprises | Kentico: Multilingual Content Umbraco: Vorto Plugin OrchardCore: Localization Module |
Site performance and marketing analytics & reporting | Medium | Marketing, E-commerce, Media | Small to large enterprises | Kentico: Analytics Module Umbraco: uMarketingSuite OrchardCore: Analytics Dashboard |
Forms, surveys, communication tools | Low | Education, Marketing, Non-Profit | Small to mid-size businesses | Kentico: Form Builder Umbraco: Umbraco Forms OrchardCore: Forms Module |
Backup & restoration | Low | All industries | Small to large enterprises | Kentico: Backup and Restore Module Umbraco: Cloud Backups OrchardCore: Backup Module |
Social media integration | Low | Media, Entertainment, Marketing | Small to mid-size businesses | Kentico: Social Media Integration Module Umbraco: Social Media Plugins OrchardCore: Social Media Sharing |
How to Choose the Right CMS for Your Business
There are over 800 CMS platforms, although most occupy less than 0.1% of the market. So, how do you choose the right CMS for website redesign? Choosing the right CMS is crucial, and working with a trusted Umbraco CMS development company ensures that your website is built with the latest features and best practices. Focusing on high-priority needs first will help choose the right CMS. Ideally, you need an expert consultation, for example, to explore the potential of Kentico vs other CMS, but you can start with a few simple steps:
Identify your business needs. What made you consider CMS migration? Do you speed up your website, increase leads, or improve your online image? List all your complaints about the current site and prioritize them. Focusing on high-priority needs first will help choose the right CMS.
Estimate your budget. Start with an audit of how much you spend on your website in a year. Remember to include hosting, domain name, cloud storage, and third-party subscriptions. Next, check out pricing for popular CMS for website redesign and consider which third-party tools you can stop using to save money. Finally, account for the CMS migration services.
Set measurable goals. You can set ROI expectations based on your business needs and estimated expenses. However, you can also evaluate customer satisfaction through surveys, assess the frequency of security alerts, or measure content management productivity.
If you aren’t sure which CMS best suits your business needs and budget, check out our .NET development business overview. Or contact Bits Orchestra to schedule a consultation.
Not Sure Which CMS Fits Your Needs?
Let our experts guide you to the perfect solution tailored to your business goals and needs.
Conclusion
If your website looks old, feels slow, and can’t handle new pages while your clients leave annoyed, it’s time to use CMS in website redesign. CMS migration will help your marketing and sales team manage content creation and editing faster while improving your Google ranking. With a CMS, you will finally be able to scale your business and guarantee data security. And your customers will enjoy a faster and smoother experience. Finally, opting for a CMS for website redesign will reduce website maintenance expenses and boost ROI.
If we convinced you that CMS is the right choice, selecting the right CMS for sustainable business growth is the next step before you hire developers for your website redesign.
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What does your typical redesign process with a CMS look like?
Website redesign starts with assessing business needs and developing updated UI/UX design, including user flows, wireframes, and prototypes. We help clients choose the right CMS and integrate new features, like multilingual support or AI personalization tools. We ensure smooth content and data transfer without compromising business operations and offer post-migration support.
How do you estimate the cost of redesigning a website using a CMS vs manual redesign?
We analyze your website’s scope and complexity, along with additional redesign requirements, like third-party CMS integrations or custom CMS features, to estimate the cost. Contact us to schedule a consultation to estimate the redesign cost for your website.
What CMS features are important when redesigning a website?
Security features are the most important when redesigning a website. These include data encryption, user access management, etc. Other essential features are SEO management, website performance analytics, customizable templates and layouts, social features, and more.
Why do you need a CMS when redesigning a website?
Using a CMS when redesigning a website helps you reduce expenses and boost revenue. You can achieve it through improved SEO ranking and customer experience. Additionally, CMS facilitates content management and makes your website safe and more scalable. Besides, you can replace some third-party integrations with built-in CMS tools to cut down the website maintenance budget.
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