Web catalog for outdoor activities management

#Kentico Development #Ecommerce web development services #Communication and collaboration portals #Process and workflow automation #E-commerce websites #.NET Core #Kentico Xperience

Project goals

The goal of timeoutdoors.com rebuild was to increase engagement with adventurers and offer them a variety of interesting activities and events

Result

We got the site that helps business partners and editors easily publish and manage their events, adventures, clubs on the public live site

About the client

Based in Yorkshire, a small team of runners, cyclists and everyday adventurers who genuinely believe that spending time outdoors and being active is essential to feeling happy and healthy. When we're not in the office, that's where you'll find us!

For over 20 years, TimeOutdoors has been connecting people with opportunities to spend more time being active outdoors. That's because we believe that getting outside and moving is a fundamental part of being human. Doing so shouldn't be complicated. We have curated a hub of thousands of outdoor events, adventures and clubs, from local fun runs to gruelling athletic endeavours. Through our platform, you can explore a wider range of activities, places and opportunities than anywhere else in the UK, alongside straightforward advice to help you make the most of your time outdoors. So whatever your goal is - signing up to a race, searching for a local adventure or seeking to live a healthier lifestyle - we're here to help.

Project goals

TimeOutdoors encourages and enables your time outdoors, whatever that might mean to you. From trekking and cycling to adventure races and paddleboarding, they are creating a broad and diverse community of people who want to embrace an active lifestyle outdoors. The goal of timeoutdoors.com rebuild was to increase engagement with adventurers and offer them a variety of interesting activities and events, significantly improve user experience with personalization and overall performance increase. Additionally extend capabilities for business partners as well as improve their experience.

Key challenge

The project wasn't technically very hard, but quite extensive in a meaning of Kentico features usage: customers activity logging, e-commerce functions such as shopping cart, checkout, payments and invoices, marketing automation processes, content personalization, heavy caching and optimization, advanced routing. Most of the challenges were around the below functions: - setup processes that allows non-technical users to create and edit content tree pages, manage workflows and upload different media without using Kentico admin applications. - system that combines Kentico content tree base routing with dynamic routing and keeps the structure so every dynamic page knows its parent from the content tree. - external CDN usage for storing media library content.

Our solutions

Kentico Xperience 13 enables the use of the latest technologies for the development of websites and web solutions. Developers leveraged the newest tooling and APIs introduced by the .NET technology for building ASP.NET Core MVC sites and custom libraries. E-Commerce features allowed us to easily build shopping cart, orders management, invoices and payments. Marketing automation in Kentico Xperience 13 made creation and management of the automation processes intuitive, easy, and reduced the time needed to execute initiatives. Content personalization allowed us to supply the most relevant offers to the users based on their interests and preferences. ASP.NET Core by default provides much better site speed and performance, but with adding of caching on multiple levels of caching and CDN for delivering of media made it lighting fast.

Result

We got the site that helps business partners and editors easily publish and manage their events, adventures, clubs on the public live site. Also users can find information about what they are interested in and register for activities  outdoors. After the release of the new version increase in site visitors for around 17%, sales for 12% and decrease of bounce rate 21%. The overall performance grew up for 15-18% depending on the device and Google ranking is constantly growing.
 

Website

https://www.timeoutdoors.com/

Industries

Outdoor sports & activities

Technologies

.NET Core

Kentico Xperience

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