About the client
Having started as a small family business almost 60 years ago, Staalduinen Floral Limited has grown into one of the largest flower distributors in Canada. The Staalduinen team consists of talented flower experts, including buyers, account managers, and floral fulfillment professionals. Staalduinen warehouse and head office are located in Stoney Creek, Ontario.
The client's main business sells fresh flowers and floral supplies to flower shops, floral designers, and retail florists. All information about sold items is stored in the client's ERP. To make an order, a potential customer had to contact the company staff and get their details saved in the ERP, which caused a lot of inconveniences for customers and overloaded the Staalduinen staff. The main goal of the new app is to give customers more freedom in their choice of available products, facilitate the order process, display the current status of existing orders, manage profile/address information etc., and reduce workload for Staalduinen employees.
Almost all data, including customer details, products and order ID is stored in the ERP. The product list should display the actual product information. Price and available product quantity comes from ERP in real time. At the same time, performance for the product list should remain a priority. The most challenging part of the project was the integration with the ERP as well as making sure great performance.
With the help of our partner Mawazo Marketing, who implemented marketing stategy, outstanding graphic design and well thought user experience we've built awesome web application, where multiple business processes have been digitalized and automated, all products information (like name, images etc.) except real time information is syncronized to Kentico on nigtly basis. Endpoints to get price and quantity available returns.
We reduced the sales cycle and unloaded the company staff by providing customers with the possibility to browse products, place orders, and submit payments on their own. As a result, the client increased sales by nearly 20%.