Ordering system and web app for the flower distributor in Canada

Project goals

The client's main business sells fresh flowers and floral supplies to flower shops, floral designers, and retail florists

Result

We reduced the sales cycle and unloaded the company staff by providing customers with the possibility to browse products, place orders, and submit payments on their own

About the client

Having started as a small family business almost 60 years ago, Staalduinen Floral Limited has grown into one of the largest flower distributors in Canada. The Staalduinen team consists of talented flower experts, including buyers, account managers, and floral fulfillment professionals. Staalduinen warehouse and head office are located in Stoney Creek, Ontario.

Project goals

The client's main business sells fresh flowers and floral supplies to flower shops, floral designers, and retail florists. All information about sold items is stored in the client's ERP. To make an order, a potential customer had to contact the company staff and get their details saved in the ERP, which caused a lot of inconveniences for customers and overloaded the Staalduinen staff. The main goal of the new app is to give customers more freedom in their choice of available products, facilitate the order process, display the current status of existing orders, manage profile/address information etc., and reduce workload for Staalduinen employees.

Key challenge

Almost all data, including customer details, products and order ID is stored in the ERP. The product list should display the actual product information. Price and available product quantity comes from ERP in real time. At the same time, performance for the product list should remain a priority. The most challenging part of the project was the integration with the ERP as well as making sure great performance.

Our solutions

Mawazo Marketing, acting as our client, defined the project’s strategy, user experience (UX) and visual design.

Bits Orchestra was responsible for the technical delivery, building a Kentico-based web application that digitalised and automated core business processes.

The platform synchronises product data—including names, images and attributes—into Kentico on a scheduled basis, while real-time pricing and inventory availability are retrieved through dedicated API endpoints. This architecture ensures accurate data presentation, strong performance and seamless integration with existing backend systems.