Ordering system and web app for the flower distributor in Canada

About the end client

Having started as a small family business almost 60 years ago, Staalduinen Floral Limited has grown into one of the largest flower distributors in Canada. The Staalduinen team comprises talented floral experts, including buyers, account managers, and floral fulfillment professionals. Staalduinen warehouse and head office are located in Stoney Creek, Ontario.

Project goals

The client's main business sells fresh flowers and floral supplies to flower shops, floral designers, and retail florists. All information about sold items is stored in the client's ERP. To place an order, a potential customer had to contact company staff and have their details saved in the ERP, which caused significant inconvenience for customers and overloaded the Staalduinen staff. The main goal of the new app is to give customers greater freedom in choosing available products, facilitate the order process, display the current status of existing orders, manage profile/address information, and reduce the workload for Staalduinen employees.

Key challenge

Almost all data, including customer details, products, and order ID, is stored in the ERP. The product list should display the actual product information. Price and available product quantity come from the ERP in real time. At the same time, performance for the product list should remain a priority. The most challenging part of the project was integrating with the ERP and ensuring high performance.

Our solutions

Staalduinen was the end client on this project. Mawazo Marketing led the digital strategy, UX and visual design as the agency partner, while Bits Orchestra delivered the Kentico‑based implementation, collaborating directly with both Mawazo and the Staalduinen team.

The platform synchronizes product data—including names, images, and attributes—into Kentico on a scheduled basis, while real-time pricing and inventory availability are retrieved through dedicated API endpoints. This architecture ensures accurate data presentation, strong performance and seamless integration with existing backend systems.

Result

The new ordering system reduced the sales cycle, lightened staff workload, and improved customer self‑service.