E-commerce system for distributors of carpet manufacturer

Project goals

Result

By releasing the new and awesome site we were able to significantly improve statistics and user acquisition

About the client

Shaw Industries Group, Inc. is one of the world's largest carpet manufacturers with more than $6 billion in annual revenue and approximately 22,000 employees worldwide. A subsidiary of Berkshire Hathaway, it is headquartered in Dalton, Georgia.

Project goals

This project was pursuing increase in user aqvisition by implementing complete redesing and improvement of customer journey as well as improvement of site performance by shifting to Kentico MVC platform. Business wanted to make the site look modern and target any possible devices providing their users with an outstanding experience. Additionally, being content heavy, the old site demonstrated lack in performance.

Key challenge

Most of the challenges were related to the fact that a lot of features available in Portal Engine are not present in Kentico MVC and implementation of them. In most cases those were some web parts and widgets those clients got used to.

Our solutions

Kentico MVC provides us with a much better control over the page's HTML output, allowing us to build a much cleaner, lighter, and more SEO-friendly markup. What is more, it doesn't set any limitations for UI developers, letting them build literally whatever they need. Kentico MVC is built on a modern framework (compared to previous versions) and shows much better performance out of the box, ensuring much faster page load times both for public pages and administration section.
Despite the fact that Kentico MVC misses certain widgets and web parts, it gives developers a mechanism to build their custom widgets with no limits, allowing them to implement any required functionality.
Features: content management, product catalog, integrations with internal product inventory and image service, web farm

Result

By releasing the new and awesome site we were able to significantly improve statistics and user acquisition: the number of new users for 21%, users in general for 13%, sessions - 19%, almost doubled page views and improved bounce rate for 36% down.