E-commerce system for distributors of carpet manufacturer

#Kentico development #Ecommerce web development services #Custom web development services for enterprise #E-commerce websites #E-commerce integrations #.NET #Kentico Xperience

Project goals

This project was pursuing increase in user aqvisition by implementing complete redesing and improvement of customer journey as well as improvement of site performance by shifting to Kentico MVC platform

Result

By releasing the new and awesome site we were able to significantly improve statistics and user acquisition

About the client

Shaw Industries Group, Inc. is one of the world's largest carpet manufacturers with more than $6 billion in annual revenue and approximately 22,000 employees worldwide. A subsidiary of Berkshire Hathaway, it is headquartered in Dalton, Georgia.

Project goals

This project was pursuing increase in user aqvisition by implementing complete redesing and improvement of customer journey as well as improvement of site performance by shifting to Kentico MVC platform. Business wanted to make the site look modern and target any possible devices providing their users with an outstanding experience. Additionally, being content heavy, the old site demonstrated lack in performance.
 

Key challenge

Most of the challenges were related to the fact that a lot of features available in Portal Engine are not present in Kentico MVC and implementation of them. In most cases those were some web parts and widgets those clients got used to.

Our solutions

Kentico MVC provides us with a much better control over the page's HTML output, allowing us to build a much cleaner, lighter, and more SEO-friendly markup. What is more, it doesn't set any limitations for UI developers, letting them build literally whatever they need. Kentico MVC is built on a modern framework (compared to previous versions) and shows much better performance out of the box, ensuring much faster page load times both for public pages and administration section.
Despite the fact that Kentico MVC misses certain widgets and web parts, it gives developers a mechanism to build their custom widgets with no limits, allowing them to implement any required functionality.
Features: content management, product catalog, integrations with internal product inventory and image service, web farm

Result

By releasing the new and awesome site we were able to significantly improve statistics and user acquisition: the number of new users for 21%, users in general for 13%, sessions - 19%, almost doubled page views and improved bounce rate for 36% down.

Industries

Textile 
Flooring (manufacturing)

Launch date

04/11/2022

Technologies

.NET

Kentico Xperience

Check other case studies

5 5

What our clients say

Bits Orchestra team are outstanding developers‚Äč. They listen carefully to our business needs and easily turns our business objectives into a well thought out and executed development effort. Roman is very bright and definitely the most capable developer that has worked on our site. He is not only a Kentico expert but has successfully tackled other complicated development assignments demonstrating expertise in both front and backend development. Roman takes initiative to suggest enhancements that make site maintenance easier while improving the customer experience. The team is very responsive to our work requests and has great follow up. They have also worked very business partners and this has reflected positively on our company. Roman is a true partner for us and a tremendous asset to our organization. We will continue to work with them and would highly recommend Roman and his team for your development needs. He and his team will exceed your expectations!
 Alan Lehmann
Alan Lehmann
President at In energy sector

What our clients say

The Bits Orchestra team does excellent work. They are always available and I appreciate our frequent calls and screen-shares together. Their dedication to the projects and knowledge of Kentico is outstanding. They truly care about the quality of their work, and became a part of our team easily!
Shena Lowe
Shena Lowe
Managing Partner at Consensus Interactive

What our clients say

We hired Roman for a Kentico analysis project and have been very satisfied. He is very skilled and professional. We are looking to hire him and his team again on future projects.
Sylvain Audet
Sylvain Audet
CEO at MyDevPartner.com

What our clients say

Roman and team have taken over an existing Kentico EMS site for a large US Oil Company. So far, they have handled every single request that we have thrown at them and these were diverse, challenging, often bespoke, usually urgent and almost daily, over the last 11 months. Their work is of an extremely high quality, they are capable, quick and we have great confidence in the support that we are getting.
Jon Hollis
Jon Hollis
Head of Web Development at confidential

What our clients say

Bits Orchestra team was very helpful, they had a good understanding of the brief and deep knowledge of the system. They were always keen to provide advice and recommendations that benefit the project substantially.
Ramon Lapenta
Ramon Lapenta
Senior Front End Developer at Cyber-Duck Ltd