Kentico MVC platform integration for ecommerce website of rug manufacturer
ChatGPT
Perplexity
Project goals
The main intention of the project was to update look and fill of the site and improvement of overall site performance by shifting to Kentico MVC platform.
Result
With site release we were able to increase the number of new users for 17%, users in general for 11%, sessions - 18%, doubled page views and decreased bounce rate from 42% to 1.03%.
Project goals
The main intention of the project was to update look and fill of the site and improvement of overall site performance by shifting to Kentico MVC platform.
Result
With site release we were able to increase the number of new users for 17%, users in general for 11%, sessions - 18%, doubled page views and decreased bounce rate from 42% to 1.03%.
About the client
Philadelphia Commercial web site was built for Shaw Industries Group, Inc., one of the world's largest carpet manufacturers with more than $6 billion in annual revenue and approximately 22,000 employees worldwide. It is headquartered in Dalton, Georgia, and is a subsidiary of Berkshire Hathaway.Key challenge
Most of the challenges were related to the fact that a lot of features available in Portal Engine are not present in Kentico MVC and implementation of them. In most cases those were some web parts and widgets those clients got used to.Our solutions
Kentico MVC provides much better control over page's HTML output allowing to build much cleaner and lighter markup meanwhile does not set any limitations for UI developers allowing them to build literally whatever they need. As long as Kentico MVC is built on a newer and modern framework (compared to previous versions) it shows much better performance out of the box providing really fast public pages as well as administration section.Despite the fact Kentico MVC misses widgets and web parts it gives developers a mechanism to build their custom widgets with no limits allowing to implement any required functionality.
It's a pattern we've repeated across flooring brands — the same Kentico development services applied to product catalogs, inventory integrations, and multi-site setups at scale.
Features: content management, product catalog, integrations with internal product inventory and image service, web farm.
Result
With site release, our e-commerce portal development work increased the number of new users for 17%, users in general for 11%, sessions - 18%, doubled page views and decreased bounce rate from 42% to 1.03%..jpg)
About the project
Technologies:
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