Philadelphia Commercial | Kentico MVC platform integration for ecommerce website of rug manufacturer

Project goals

The main intention of the project was to update look and fill of the site and improvement of overall site performance by shifting to Kentico MVC platform

Result

With site release we were able to increase the number of new users for 17%, users in general for 11%, sessions - 18%, doubled page views and decreased bounce rate from 42% to 1.03%

About the client

Philadelphia Commercial web site was built for Shaw Industries Group, Inc., one of the world's largest carpet manufacturers with more than $6 billion in annual revenue and approximately 22,000 employees worldwide. It is headquartered in Dalton, Georgia, and is a subsidiary of Berkshire Hathaway.

Key challenge

Most of the challenges were related to the fact that a lot of features available in Portal Engine are not present in Kentico MVC and implementation of them. In most cases those were some web parts and widgets those clients got used to.

Our solutions

Kentico MVC provides much better control over page's HTML output allowing to build much cleaner and lighter markup meanwhile does not set any limitations for UI developers allowing them to build literally whatever they need. As long as Kentico MVC is built on a newer and modern framework (compared to previous versions) it shows much better performance out of the box providing really fast public pages as well as administration section.
Despite the fact Kentico MVC misses widgets and web parts it gives developers a mechanism to build their custom widgets with no limits allowing to implement any required functionality.
Features: content management, product catalog, integrations with internal product inventory and image service, web farm

Result

With site release we were able to increase the number of new users for 17%, users in general for 11%, sessions - 18%, doubled page views and decreased bounce rate from 42% to 1.03%.