Scalable B2B Kentico solution for Koni

The Road to Digital Transformation: Implementing the Changes

The development team used an iterative approach to incorporate client feedback and ensure the platform met KONI’s B2B needs. The widget-based structure streamlined content updates without requiring developer involvement.

Overcoming Operational Challenges of the Legacy Platform

Based on the primary request, we assessed the project as a classic custom Kentico website based on templates. However, after finalizing the design, it became evident that the template-based approach wouldn’t provide the required operational or design flexibility. 

To accommodate the design requirements, we pivoted to a widget-based approach. It introduced several significant advantages: 

• Enhanced content flexibility. We enabled CMS users to create diverse content without developing new templates.

• Practicality and reusability. We developed two websites—Koni.com and group.Koni.com—using reusable widgets that apply to both.

• Easy extension of the digital system. We developed an additional B2B platform for the North American market using the same codebase and components.

This approach confirmed the effectiveness of our decisions. It also supported rapid deployment, maintenance cost reduction, and simplified future enhancements.

Particularities of the Effective Team Setup

Three BitsOrchestra’s specialists carried out the planning and technical tasks typical for CMS migration services. 

• Kentico technical consultant: architecture design, work planning, task assignment 

• Frontend developer: building widgets and other UI components

• Backend developer: feature implementation and backend integration

The project manager on the client’s side was overviewing the process. They shared the requirements, provided feedback, and participated in testing.

Key to Managing the Cooperation Process 

We have planned the development flows to eliminate any concerns and challenges throughout the process. The core principles included: 

1. Early engagement with key users. In the early production stage, we involved a B2B website marketer. They were instrumental in user acceptance testing to ensure the functionality met real-world business needs.

2. Continuous feedback loop. Thanks to regular feedback during development, we refined and optimized features before full deployment. These insights allowed us to fine-tune navigation, content structure, and the usability of key components.

3. Iterative testing and adjustments. Instead of waiting for the final product, we followed an iterative development approach. Our team tested, validated, and improved all functionality, dwelling on direct input from the client’s team.

We maintained close collaboration during the development process to ensure the final website would meet technical requirements and provide real value to the client’s daily operations. Here are the benefits of this approach.

• The risks of catching usability issues after the deployment are much lower.

• The final product suits the client’s operational needs.

• Stakeholders get familiar with the system early.

• The transition when the website goes live is smoother.

Solutions to Achieve the Maximum Operational Efficiency 

KONI is part of ITT Group, which uses Kentico CMS for B2B websites. Hence, there was no need to evaluate the alternatives. Instead, the focus of our CMS Development Services was on the following:

1. Select the most stable and robust version available at the time.

2. Ensure a modern, scalable architecture.

Kentico Xperience solutions, built on .NET Core, offer robust CMS performance, security, and flexibility. To support the platform’s potential for digital transformation, our development team suggested using the following technologies:

1) Vue.js and Kentico integration for the frontend design:

• To create a modern, interactive, and user-friendly UI for end users

• To manage and reuse UI components easily

• To provide a smooth development experience

• To ensure maintainability and responsiveness

2) Vue.js and server-side rendering (SSR) for SEO optimization:

• To improve SEO performance

• To ensure faster page loading 

• To grant better indexing by search engines

That takes user experience to the next level, particularly for B2B customers searching for KONI products.

Project Results: More Effective Digital Presence with Better Perspectives for Business Growth

• KONI received highly practical, user-friendly, and scalable websites. All met business and technical requirements from day one.

• Kentico widget-based architecture enabled greater flexibility for independent content creation and updates. 

• Non-technical users can quickly update and manage product information without relying on developers.

• We combined Kentico features, Vue.js, and server rendering to ensure the new KONI websites were fast, SEO-friendly, scalable, and easy to manage.

• The approach enabled the reusability of components across multiple sites. It was practical and cost-effective, reducing development efforts for future expansions.

• The right architectural choices and constant communication with stakeholders resulted in a platform that adapts to evolving requirements efficiently.

• The client could efficiently adapt marketing strategies thanks to the platform's flexibility. As a result, KONI delivers tailored content to different audiences.

• Improved UX and SEO increased brand visibility and credibility in the market.

• The client was able to differentiate corporate and product marketing content for a more targeted communication strategy.

• The new websites enhanced user experience and engagement. Structured product data made it easier for B2B customers to find relevant information.

Elevating UX for the Company and Its Customers with Custom CMS Development Services

Kentiko CMS integration services resulted in KONI having modern, scalable, and flexible content management solutions. All of their new websites are fully optimized for their B2B operations. These platforms enhanced KONI’s digital presence and streamlined its day-to-day operations. The team now manages content, markets products, and works on brand visibility hassle-free.