Scalable B2B Kentico solution for Koni

About the client

KONI makes adjustable hydraulic shock absorbers; the company describes itself as the inventor of the world's first adjustable version of the product. KONI is part of ITT Group and operates primarily in the B2B manufacturing and automotive supply space.

Business challenge

KONI's existing website was outdated, inconsistent with its brand, and difficult to scale. As the company's main touchpoint for partners, distributors, and customers, the site's limitations had a direct effect on the business. Four requirements shaped the project:

• Brand modernization. The old site didn't reflect KONI's current brand or offer a strong user experience.
• Alignment with ITT Group's stack. KONI is part of ITT Group, which standardizes on Kentico CMS. Staying on that platform kept maintenance and operations simpler across the group.
• B2B focus. The site is a primary channel for partners and distributors, so changes to it carry direct business consequences.
• Multi-site scalability. The architecture needed to support additional B2B portals down the line, not just the initial rebuild.

Why Bits Orchestra

KONI needed a partner with real Kentico depth, not just general web development experience. Bits Orchestra is a Bronze Kentico Partner with certified developers and a background in manufacturing, retail, and supply chain projects — sectors where B2B websites tend to carry more architectural complexity than typical marketing sites. That combination, along with a full-cycle delivery approach, matched what KONI was looking for in a long-term technical partner.

Solution

The initial scope was a fairly standard templated Kentico build. Once the design was finalized, it became clear that a template-based approach wouldn't give KONI the operational or design flexibility it needed — content editors would have been dependent on developers for anything outside the existing templates. That gap called for a more deliberate approach to CMS development, one built around reusable components rather than fixed templates.

Bits Orchestra pivoted to a widget-based architecture instead. Widgets let CMS users assemble and update pages without new templates or developer involvement, and the same widget library could be reused across multiple properties. That reusability became the basis for building koni.com and group.koni.com from a shared component set, and later extending the same codebase to a separate B2B platform for the North American market. The redesigned navigation and CTAs that came out of this architecture saw a 439.9% uplift in clicks, and event count grew 19.7% post-launch.

Delivery approach

Development ran iteratively, with client feedback built into the process rather than saved for the end. A B2B marketer from KONI's side was brought in early for user acceptance testing, so usability issues surfaced before launch instead of after. Regular feedback cycles shaped navigation, content structure, and component usability throughout the build, and each feature was tested and validated before the next was added.

Technical implementation

• Kentico Xperience on .NET Core as the CMS foundation

• Vue.js integrated with Kentico for a componentized, reusable frontend

• Server-side rendering (SSR) with Vue.js to improve SEO indexing and page load performance

• Widget-based content architecture shared across multiple sites

• ASP.NET MVC and Amazon infrastructure supporting the platform