Web upgrade for energy management platform FLAGA

Project goals

Our work involved extensive research on FLAGA's customers' energy requirements—consumption patterns, preferences, and needs—so we could offer tailor-made energy supply solutions.

Key challenge

FLAGA faced challenges in giving the best experience to its users. With a base of multilingual customers, the company required a website with multi-language capabilities.

Next, FLAGA's marketing team found it hard to keep up with rapidly evolving market trends. It wished for better content editing features to be able to publish all types of content without relying on developer input.

FLAGA recognized the importance of regular interactions with its customers. It looked for a simple yet effective solution for sending newsletters to keep consumers updated on the latest news and promotions.

Finally, the company wanted to ensure customers could quickly find its nearest gas dealer. It was agreed to integrate a map to add convenience and simplify navigation.

Solving these issues would make FLAGA's website convenient for its users and improve internal operational efficiency.
  

Our solutions

We used Umbraco Cloud to build a customer-centric web resource for FLAGA. Each module works as a separate widget, allowing the marketing team to add content without developer involvement. With flexible page layouts, even two pages built from the same template can look different.

By integrating Newsletter Studio, we provided FLAGA with extensive capabilities for managing email campaigns.

The location-based distributor feature makes it easy for end users to find their nearest gas suppliers.
  

Result

Our solutions have brought positive outcomes for FLAGA:

1. Increased traffic and conversion rates. The multilingual interface and user-friendly design attracted more visitors and encouraged them to interact with the website's content. This resulted in higher website traffic and improved conversion rates.  
2. Reduced costs. The new content management system reduced the need for ongoing developer support, which lowered operational costs.
3. Improved communication. With an integrated Newsletter Studio, the marketing team found it much easier to run newsletter campaigns and keep the customers up to date with the company's news and new offers.
4. Increased sales. The distributor map on the FLAGA website shows customers where to find the closest gas suppliers. This encouraged consumers to buy from these distributors instead of looking for other options.
5. Boosted brand image. The professional online presence strengthened FLAGA’s brand reputation. This fostered trust and opened doors to new business opportunities.
6. Increased customer loyalty. A much more intuitive website improved the user experience and loyalty. As a result, FLAGA has seen higher customer retention and referral rates.