E-commerce system for auto parts and accessories vendor

DasParts

Project goals

Our goal was to build an e-commerce website that would provide excellent experience both to customers and company staff

Result

A significant operational speed-up resulted in sales increase by approximately 25-30%

About the client

Das Parts is a Canada-based retailer specialising in Volkswagen and Audi parts, offering new, used, OEM and performance components through an online store and a physical warehouse. The company focuses on providing reliable access to vehicle-specific parts, supported by in-house expertise and efficient inventory handling for customers across Canada and international markets.

Project goals

To fulfill company goal of becoming a market leader in the auto parts supply and repair market, DasParts company has updated its major operations.

Our goal was to build an e-commerce website that would provide excellent experience both to customers and company staff. Having this in mind, we were thinking of building a system that will automate day-to-day processes and will reduce order processing time to its minimum. For that purpose, we were supposed to create several integrations like Scandit, Flagship, Quickbooks, and PayPal.


Screenshot of the DasParts.ca homepage, showcasing the e-commerce platform for auto parts and accessories developed by Bits Orchestra

Key challenge

  • A great deal of time pressure was involved with the implementation of the new design templates.
  • Database migration challenge. DasParts needed a flexible CMS that would also serve for future upgrades, challenges, and additional functionalities.
  • To boost sales, DasPart company would need to implement state-of-the-art customer dialogue. Plus a highly sophisticated car configurator (databases). 
  • Other site features also needed to be automated. For example, campaign tracking and a simple intuitive administration. 

Our solutions

The Das Parts e-commerce platform was delivered in collaboration with Mawazo Marketing, who led product strategy, UX and visual design.

Bits Orchestra acted as the Kentico development partner, taking full responsibility for the technical delivery, including the Kentico-based e-commerce architecture, inventory workflows, system integrations and performance optimization.


At BitsOrchestra we enhanced the DasParts site with new Content Management software to command the various images of vehicles, models, and accessories. With these new features, customers can browse vehicles with 360-degree views. We further added a Kentico based Customer Relationship Management (CRM) system to better communicate with patrons about test drives and forms.

We coordinated with Mawazo Marketing to automate parts searches on the DasParts site using Kentico search modules. The modules provide DasParts customers with easy searchers for suitable parts for their automobiles. We further provided DasParts staff with the ability to add, edit, and delete parts listings.

Additionally, our new software automates a large portion of the manual work. Potential site users can benefit greatly from the added site functionality when appropriately used.

Our added functionality, for instance, allows customers to recycle and reuse certain parts of their vehicles. We help users get a report of what parts they need to order from manufacturers based on information about their vehicles. With Barcode scanning, it is very easy to manage warehouse inventory from anywhere. Typically, this type of content management is handled through Kentico CMS (Content Management System).

We also created several integrations like Scandit, Flagship, QuickBooks, and PayPal: 

  • QuickBooks is used for tracking inventory, sales, and invoices on the website. QuickBooks is an ideal tool to synchronize things in real time, ensuring all actions on the website are reflected accurately and promptly.
  • Scandit provides users with the ability to create and scan barcodes. Users can scan barcodes to add new information or update existing ones using Scandit. Adding or updating information is as simple as scanning the barcode.
  • Flagship is a courier solution offering efficient and cost-effective delivery options for users, ensuring speedy and reliable order delivery.
By implementing these solutions, we significantly enhanced the operational efficiency of DasParts, enabling them to provide superior service to their customers.

Result

The new platform reduced manual inventory and order-processing work, improved data consistency across systems, and enabled customers to place orders online without staff intervention. This resulted in measurable operational efficiency gains for the Das Parts team.
 

About the project

Client:

Country:

Canada

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