The College Navigator transformed the way prospective students and their families interact with the College, delivering a number of significant improvements:
- Increased user engagement: Engagement metrics such as time spent on the site and interaction rates with tour features have increased significantly. Students report a greater sense of connection to the campus, similar to an in-person visit, which has been instrumental in their decision-making process.
- Increased accessibility: The virtual tour has successfully broken down geographic barriers, providing access to the College's offerings globally. Analytics show a significant increase in international traffic, with users from over 50 countries exploring the campus online. This widespread accessibility has opened up new recruitment opportunities for the college, and has been especially beneficial during times when travel to campus has been limited.
- Informative and interactive experience: The integration of informational hotspots within the 360-degree panoramas has provided prospective students with a rich, detailed understanding of the College's academic and co-curricular offerings. Surveys indicate that the quality and depth of the information available has significantly increased user knowledge and satisfaction.
Impact
The implementation of College Navigator has significantly increased web traffic and user engagement:
- Increased web traffic: The college's website traffic has increased by 40%, with virtual tour pages showing the highest engagement and a 30% decrease in bounce rates.
- Broader reach: The tool has expanded the college's reach, resulting in a 50% increase in inquiries, particularly from international prospects.
These results demonstrate the College Navigator's effectiveness in enhancing the college's digital presence and engaging a global audience, setting a new standard for virtual campus tours in higher education.